Pink is more than a color at Jamestown Regional Medical Center (JRMC) in October. Each year for Breast Health Month, the medical center transforms into Pinky Swear Headquarters, where a simple childhood gesture becomes a powerful promise both to and from women. At JRMC, that promise reflects a commitment to delivering advanced technology, empathetic care and accessible services for every woman in the region.
“Women’s health is a cornerstone of community health, and we are dedicated to breaking down barriers to care,” said Chief Nursing Officer Trisha Jungels. “Our commitment to advancement is about more than technology — it’s about building a healthier future for our entire region.”
Utilizing industry-leading technology such as contrast-enhanced digital mammography (CEDM), women in the region can have confidence knowing they are receiving the best care. CEDM is especially beneficial for those with dense breast tissue, providing radiologists with clearer, more detailed images and making it easier to detect even the smallest changes.
“At JRMC, women’s health — especially breast health — is a top priority because early detection saves lives,” said JRMC Radiology Manager Conrad Mitzel. “As a radiology team, we are proud to offer advanced imaging technology in an environment that is both approachable and supportive.”
In addition to this advanced equipment, JRMC aims to remove any barriers that may stand in the way of scheduling screenings. One way the medical center is expanding accessibility is through the addition of a mammography chair, offering an alternative for patients who struggle with the traditional standing position, whether due to mobility challenges, disability or chronic pain. This feature ensures more accurate results by reducing the likelihood of discomfort and movement during the scans.
“Our goal is to remove barriers so that every woman in our community feels empowered to prioritize her health,” said Mitzel. “When care is accessible, personalized and compassionate, it truly makes a difference.”
Barriers to care can go beyond the physical. To address these, the medical center continues to expand its No Excuses program, ensuring that no woman — uninsured, underinsured or otherwise — goes without the care she needs. JRMC representatives ask whether the patient needs support and helps register her for services when appropriate. Women in the region can access mammograms, Pap tests and advanced screenings through the program, all without income restrictions.
“JRMC’s Pinky Swear Headquarters highlights the importance of early detection and keeping the promise to care for one another,” said JRMC Foundation Director Tonya Perkins. “Through our No Excuses program and advanced imaging, we’re working to ensure screenings are accessible for everyone in our community.”